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Why podcasting is failing

First Clipped on Apr. 17, 2008

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About 18 months ago, the Pew Internet & American Life Project issued a report on podcasting and found that just 12% of Internet users had ever downloaded a podcast, but just 1% said they downloaded podcasts on a typical day. This compares to Pew survey data released last summer that found 57% of Internet users have ever watched online video and 19% download or watch video from the Internet on a typical day.

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