Why podcasting is failing
First Clipped on Apr. 17, 2008
Report Clip
About 18 months ago, the Pew Internet & American Life Project issued a report on podcasting and found that just 12% of Internet users had ever downloaded a podcast, but just 1% said they downloaded podcasts on a typical day. This compares to Pew survey data released last summer that found 57% of Internet users have ever watched online video and 19% download or watch video from the Internet on a typical day.
