What would you do with 5000 comments in a day?
Written By Scrivs on Sep. 13, 2007.
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I remember when I first started blogging and every time I would get a single comment I would be excited as hell that someone not only read my site, but took the time to comment. Tonight I was making my rounds of the gossip blogs and while reading Perez Hilton I noticed that one of his entries that he wrote on Tuesday had over 5000 comments already! No matter what this guy write it is guaranteed to get 100s of comments, but to have that many in a day boggles my mind.
If you want to take away a couple of lessons from his success here is what I came up with:
- Be consistent. He doesn't go a day without missing an entry and has been doing this consistently for years.
- Be the scoop. Many times he gets the scoop on celeb news and this is why people hammer his site daily.
- Let your personality shine. Let's be honest and say that anyone could write the entries that he writes, but his site ooozes the Perez Hilton personality and your's should showcase your's.
Guess it really pays off to be on VH1 all the time.

RightOn
Written Sep. 13, 2007 / Report /
I think I would flip out if I had 5000 comments in one day.
Ozone42
Written Sep. 13, 2007 / Report /
I think it's his subject matter, and like you said the fact he's been around and consistent for years.
If I had 5000 comments a day... I'd put ads on my blog, and move it to a dedicated server. Then use the trickle of ad revenue to buy toys like the new ipod touch.
Tyme
Written Sep. 13, 2007 / Report /
It's not that he scoops, he accurately scoops. When he says something most of the time it's true.
I think that is where most writers mess up. In the desire to update often they put up "something" but it's not quality for the niche they decided to be in (in Perez's case quality is accuracy).
Article19
Written Sep. 13, 2007 / Report /
turn off comments!
pelf
Written Sep. 13, 2007 / Report /
I don't think my blog would reach 5,000 comments because by the time it reaches 3,000, the server crashes, LOL.
Naah, these days, I get 10 comments per post, on average.
Oli
Written Sep. 13, 2007 / Report /
If you were getting 5000 comments a day, I think the ad revenue would be more in the region of a crate of iPhones a day.
That many comments has to equate to millions of pageviews.
cooper
Written Sep. 13, 2007 / Report /
I don't think most personal bloggers would have to worry about that, it's not something I could imagine, but of course at 5000 comments I wouldn't be responding, my staff would take care of it.
superrats
Written Sep. 13, 2007 / Report /
I'd check and see if Akismet was working? Or go and see how much Adsense made me.
Really, I couldn't even imagine reading 100 let alone all 5,000.
sjslovechild
Written Sep. 13, 2007 / Report /
Lose consciousness!
Upon awakening check to see if my hosting accounts bandwidth was used up?
ericjohnson
Written Sep. 13, 2007 / Report /
i get giddy over 1 comment, 5000 and i'd be afraid to see my hosting bill after all that traffic.
Scrivs
Written Sep. 13, 2007 / Report /
Well last I heard he was hovering around the 8M PVs per day mark.
estarla
Written Sep. 13, 2007 / Report /
I actually heard him (saw him?) doing an interview and he said that only up until 2-3 months ago he stopped answering every one of his emails. I don't get it ... he can't possibly update that much AND answer all his email, can he??
Lol @ superrats. Akismet. Haha, me too.
ErinR
Written Sep. 13, 2007 / Report /
I'd remove the text that promises a response to each individual comment. Then I'd start selling ads.
LorriM
Written Sep. 13, 2007 / Report /
superrats: LOL, at Akismet!
ConnorWilson
Written Sep. 14, 2007 / Report /
At what point do you just not comment? He won't read your comment, no one will ever see it and it will get lost in a sea. After a couple hundred it's pointless, but 5000?
I read every comment I get, and I have WordPress send me an email every time. It's cool to come home to a bunch of comment emails (mixed in with spam). Definitely helps cope with exhaustion and the will to sleep for 5 days straight.
Tyme
Written Sep. 14, 2007 / Report /
I would use my "voice" for something purposeful. Obviously, I'd monetize it but I would not do so in a way that would irritate/offend readers. And of course, have lots of fun.
Considering how many readers he has, 5000 is a small percentage. I wouldn't even try to interact via comments - I would respond and have fun via entries - and they could talk back to me via comments. I know one thing - comment notification would be off LOL.
Another thing, since I was making money I would hire someone to make sure the comments were top-notch. The amount of comments I could care less about - the quality of them is important to me. That would probably drop the number considerably. :)
Cappuccino
Written Sep. 14, 2007 / Report /
I'd slap myself in the face to make sure I wasn't dreaming. I would sit for hours going through the comments, there is no way that I could keep myself away from the screen. The first time it happened at least.
Then I would seriously look at revisiting the monetization of my blog in a way that isn't annoying, but generates revenue. Most people who blog do it because the enjoy it. The thought of being able to sit home and blog for money is seductive.
It would be somewhat of a double edged sword. Pressure to continue to have posts that have that kind of response every time might get difficult to deal with over time...
Pavlusha
Written Sep. 16, 2007 / Report /
5000 particular comments on topic - Great Visitor's Interest or Spam.
DavidBB
Written Sep. 20, 2007 / Report /
Worry about how I'd read and respond to all of them while keeping accessible to my readers and clients.